Bronzerock View is situated in Dawlish, South Devon and has 40 pitches in total, comprising mixed residential, holiday and touring pitches. The client appointed Jackdaw Leisure to operate the complete redevelopment of the park and to manage the park following the redevelopment. Jackdaw Leisure was also tasked with selling and marketing the new holiday homes to fresh owners over the anticipated two-year project.
STAGE 1 – CLEARING THE PARK FOR REDEVELOPMENT
In order to begin the first stage of the redevelopment, Jackdaw Leisure Management’s first task was to completely clear the park in preparation for building works. This meant the current customers needed to be informed in a timely manner of the plans to close the park and arrangements made with all the existing customers to leave the park.
STAGE 2 – PLANNING AND DESIGN
Part two of the project involved advising and agreeing with the client on the design of the new park and the specification and orientation of the new pitches. Once the design had been finalised Jackdaw Leisure helped the client apply for the relevant planning permission. Part of the planning stage consisted of providing the client with researched comparative prices for park home estates and lodge parks in the area. Jackdaw Leisure, together with Foxvista, decided the price range of homes to be offered and the margins to be achieved.
Once this was accomplished, Jackdaw Leisure offered their advice and recommendations to the client regarding reliable and quality residential home manufacturers. Jackdaw already have well established relationships with manufacturers, allowing us to negotiate a hefty discount for our clients and achieve favourable lead times on delivery.
STAGE 3 – DELIVERY
The next part of the project involved putting all the designs and plans into action and project managing the build of the proposed development. Delivery restraints for the units being transported onto the park had to be taken into careful consideration and Jackdaw also had to think long term and prepare for potential development choices such as installing extra ducting for high speed broadband.
STAGE 4 – SALES
After the park has been redeveloped Jackdaw Leisure Management have been appointed to conduct the sales and manage the after sales. In truth, the sales process started from the moment of conception with a website being built to illustrate the final product ahead of the completed building work. However, when the building work is completed the sales team will take care of organising the launch, managing new and ongoing enquiries and dealing with the sales process through to completion.