A TAILORED MARKETING PLAN

Your marketing plan will cover a range of marketing channels including: Search Engine Optimisation (getting you to the front page of Google), social media, pay per click advertising, content strategy, and email marketing as well as more traditional marketing channels such as magazines and newspapers. Our digital team will consider how well your existing website is working for you and suggest ways in which you might more effectively drive traffic to your website.

MARKETING STRATEGY

Marketing strategy is a key aspect in making sure your marketing efforts stay focused and on track. Marketing strategy should outline exactly how you intend to achieve your marketing goals and should be based on market research.

PROFESSIONAL WEB DEVELOPMENT

The website is one of the most important areas of any business and needs to make a good first impression as this will often be the first place new customers find or hear about your business. Jackdaw Leisure can design, build and maintain a quality website for our managed properties which sends the right message. The website will be targeted towards achieving the goals set out in the marketing plan, aiming to drive people to take that ‘call to action’ whether it be to send an enquiry, make a booking or call a phone number.

 

PPC & SEO

A great website is no use without lots of internet traffic. Jackdaw Leisure can optimise your website so it ranks highly for relevant keyword searches. We can also run paid search campaigns to boost your holiday letting or lodge sales.

GRAPHIC DESIGN

Jackdaw Leisure can help your business with their design needs by sourcing the right designer for the right project. Jackdaw can assist with every aspect of design from logo design, web design and brand design through to traditional print design for things such as flyers, leaflets and magazine adverts.